Build a Lifestyle Business That Gives You More Income, Freedom & Options
If you’re a woman over 40 and want to turn your experience, skills and ideas into a commercial offer, personal brand and simple sales system, The Renegade Woman is here to help so you can stop feeling trapped by life and start creating one that fits who you are now.
You’ve spent years being capable.
Building careers, raising families, supporting everyone else and holding things together.
But somewhere along the way, your own freedom got pushed to the side.
Now you know you want more income, more financial control and more space to breathe, because you know your experience can still become something powerful.
The problem isn’t that you lack ideas.
It’s that you haven’t yet turned what you know into something clear, commercial and sellable.
And that’s where I help.
Imagine having a business that totally lights you up!
Not another job pretending to be freedom. Or complicated empire you secretly resent because it needs more systems than NASA.
And not another vague “find your purpose” project that gives you goosebumps but never pays the gas bill.
I’m talking about a simple lifestyle business built around your skills, story and experience.
One where you know what you sell, who it’s for, why they need it and how to talk about it in a way that feels clear, useful and human.
You know how to create content that connects.
You know how to start better conversations.
You know how to turn interest into income without twisting yourself into someone you don’t recognise.
That’s the shift.
From stuck to clear.
From invisible to visible.
From capable but underpaid to commercially confident and abundant.
From waiting for life to change to creating new options for yourself.
The Renegade Woman Method
1. Clarify
We start by getting honest about where you are, what you want, what you’ve outgrown and what kind of business would fit your life now.
You’ll gain the clarity you need so you can build something that fits your life now, without stress.
2. Package
Next, we turn your skills, experience, story and ideas into something people can understand and buy.
This means shaping your knowledge into a clear offer, with a clear outcome, for a clear person - not a vague “I can help everyone” situation.
3. Position
Then we shape how you talk about yourself, your work and the value you bring.
Your message needs to make people think, “They get me.”
Because now your story, content and offer line up.
4. Sell
We build the simple habits that create income: content, conversations, follow-up and clear invitations to work with you.
A practical way to create opportunities and turn genuine interest into paid work - without awkward begging or robotic sales scripts!
The Renegade Woman Business Builder
3-Month Online Group Program - £999
For women over 40 who are ready to turn their skills, story and experience into a clear lifestyle business.
This is for you if you know you want something of your own, but you need structure, direction and support to turn the idea into a commercial offer and start getting it out into the world to bring in new clients and customers.
What our 3 months together will look like:
Month 1: Clarity, offer, audience and positioning
Month 2: Content, visibility and sales conversations
Month 3: Implementation, feedback and momentum
You’ll leave with a clear offer, stronger message, simple content plan, and the confidence to start selling what you do without sounding like a desperate LinkedIn robot.
The Renegade Woman Private Mentoring & Implementation Program
6-month 1:1 Program - £3999
For women who want close, personal support to build, position and launch a lifestyle business that reflects who they are now, rather than who they used to be or who other people expect them to become.
Designed for women who want more than a course, a few worksheets and vague encouragement. You want experienced guidance to help you make decisions, shape your offer, refine your messaging and keep moving forward with clarity.
Although this work is practical and commercially focused, it also involves a deeper identity shift. Building a business requires you to become more visible, communicate your value clearly, trust your judgement and stop waiting for permission to create something meaningful and financially rewarding.
Over 6 months, we’ll work on your mindset, business direction, lifestyle goals, offer, positioning, personal brand, content, sales conversations and commercial decision-making - alongside the habits and visibility needed to follow through consistently.
First 3 months:
Clarify your direction, lifestyle goals and business foundations
Develop your offer, messaging, positioning and personal brand
Build your commercial confidence and visibility habits
Second 3 months:
Implement, test and refine your offer, content and sales activity
Build sales momentum through better conversations and follow-up
Strengthen consistency, confidence and long-term decision-making
This isn’t about building a business that looks impressive online while draining the life out of you. It’s about creating something clear and commercially viable, so you have more income, freedom and options.
This is for you if:
You’re a woman over 40 and you know you’re ready for a new chapter.
You have experience, skills or a story that could help other people.
You want to create more income, freedom and options.
You don’t want to build a business that consumes your entire life.
You’re tired of feeling stuck, underused or financially dependent on circumstances out of your control.
You’re ready to stop endlessly researching and start building.
Why Work With Me..?
I’m Dionne.
I quit my career after 22 years in the UK police at aged 41. I reinvented myself through property, sales, business, leadership and entrepreneurship.
So I know what it feels like to be capable, experienced and still completely out of your depth in a new world. I also know what changes when women learn how to turn their experience into value, communicate it clearly and create income from what they know.
That’s why I created The Renegade Woman.
Because I don’t believe midlife women need more vague motivation or another round of “believe in yourself” advice.
We need clarity, leverage, commercial confidence and real options.
And sometimes we need someone to say:
“You’re not too late. But you do need to start.”
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.
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No. You need a starting point, not a perfect idea.
We can work with your skills, experience, interests and the kind of life you want to build, then take it from there.
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The focus is on lifestyle businesses that can be built around your knowledge, experience, services or personal brand.
That may be online, hybrid or service-based.
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That’s exactly why commercial confidence is part of the work.
You’ll learn how to talk about what you do clearly, start conversations and sell without becoming someone you don’t recognise (or sleazy and pushy!)
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The 3-month group program is best if you want structure, community and guidance.
The 6-month private program is best if you want closer support, faster decision-making and deeper implementation help.
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We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.